During my internship, I directly worked with the A/B test team to create conversion optimization A/B tests, design high-fidelity mockups, and oversee and analyze onsite customer feedbacks to make data driven design decisions.
Working with the A/B test team, I had a blast of participating from the initial planning phase to the final production phase. I submitted new A/B test ideas, developed hypotheses, worked with analysts to tackle down success metrics, designed variants in Figma, performed UAT, analyzed the testing results, and communicated with the product owner.
Functional Complete
By promoting properties on the homepage, we are hoping to increase traffic volume to our property marketplace.
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Functional Complete
By adding an embedded property search component, we hoped it could result in better conversion than a simple CTA component.
User interface Complete
By using a static hero moment which doesn’t hide content inside, we hoped it could facilitate content awareness and result in higher conversion.
Functional Live
By adding a topic catalog on the homepage, we hoped it could improve user experience and result in an increase in conversion rate.
Content Inconclusive
By simply changing the content, we hoped it could result in higher conversion to research module.
Besides doing A/B tests, I also designed for impactful projects on JLL.com site.
branding
Recreating templates for campaign page to match with the design system.
UI design
Designing a new version of the hero moment to promote properties.
Data Driven Branding UI Design
Finalizing the design of homepage hero based on A/B test's result.
UX Research UI Design
Redesigning "People Finder" page to optimize the UI, functionalities, and usage.
Design is a visual language which creates values through the use of colors, fonts, and images. During my internship, I learned how to design projects to produce a consistent brand image that conveys company values.
It’s always important to present and convey my design thinking into solid reasoning. Especially when I’m designing for a task, I learned to refer to supporting data to validate my design decisions.